I agree this guy makes good coffee but I have strong opinions about the way this guy runs a company.
dj whut - comment on blogger
1998: Brian Franklin, personal fitness trainer by day, begins roasting coffee in his kitchen, largely out of curiosity.
2002-2004: Lives out of his car, intent on opening the DoubleShot in Boulder, Colorado.
2003: Emails Bill McAlpin, founder of Hacienda La Minita, to see about buying a bag of green coffee to roast.
March 5, 2004: Opens DoubleShot Coffee Company in a strip mall on south Boston Avenue, in a black box previously known for hosting obscure indie bands.
2006: Refuses to change his company name when Starbucks, producer of the Doubleshot energy drink, alleges copyright infringement. (The standoff is documented in The Perfect Cappuccino by documentary filmmaker Amy Ferraris.) In October, fires his entire staff and runs the business on his own.
2007: Ice storm blankets the city, destroying thousands of trees and knocking out power for weeks. Serves French presses grinding on hand mills and brewing on a camp stove, for those customers able to make it in. Travels to Long Beach for the Specialty Coffee Association convention. Sleeps on public benches, reads William T. Vollmann’s Poor People. Hires an employee, Isaiah Shreese, on
July 9. 2009: Visits Finca El Boton in Antioquia, Colombia. Convinces them to produce their first-ever natural-process coffee, resulting in Maduro. Writes the Federacion Nacional de Cafeteros for permission to import, as the nation has only ever exported washed-process coffee.2010: The adjacent space — connected by a steel door — comes available, effectively doubling the DoubleShot. Moves the café here and uses the former space for roasting and a more ambitious baking operation. Maduro is featured in a Wine Spectator article written by Mark Pendergrast, author of Uncommon Grounds. His Tweet about a mother breastfeeding her baby in the café goes viral.
2011: In a freak accident, Christa, a regular, rams her Accord into the CRV of Honorable Paul Cleary, another regular, forcing it through the floor-to-ceiling window of the café. On safari with Julie in Tanzania.
2012: Carrie Brownstein of Portlandia fame visits, writes an episode based on the house “Rules While Ordering.” Vincent, a kind of regular, throws a brick through the still-new window. Landlord refuses to replace. The writing at 1730 S. Boston is on the wall.
2013: Kevin Bacon visits. Bacon to Brian: “Hey, man, loved your movie.” Brian to Bacon: “You loved my movie?”
2014: Jane Goodall visits DoubleShot Sept. 2, in town on a speaking engagement. Steve Franklin, Brian’s dad, dies the following day.
2015: First trip to Nicaragua, begins a micro-finance project, Just Hope, partnering with SpiritBank and benefitting coffee farmers there. Riverside Drive closes July 13 for Gathering Place construction, one of several unannounced road closures in the area.
2016: Dates Mindi. Launches Native Design.
2017: Purchases a barn in Berne, Indiana, erected in 1850. Begins making plans for the new home of the DoubleShot.
2018: Part of the ceiling caves in during an unannounced roof replacement. That same week — Christmas week — the city is inundated in a massive snowstorm. Moisture from the melt leaks into the roastery and ruins several hundred pounds of green coffee.
March 5, 2019: Opens the new DoubleShot on South Boulder Avenue—the 15th anniversary, to the day—adjacent to a lot formerly occupied by the Magician’s Theater. Dubs it The Rookery.
2020: The Covid-19 pandemic hits shortly after the one-year anniversary in the new space. Begins curbside service and expands the product line to include a market offering beer and wine, local meat, fresh-squeeze orange juice, Red Ridge Creamery milk, and other items, including the hand-sewn plushy Covie!, to keep staff busy and employed. In December buys the Cowen Construction building at Quanah Street and Archer Avenue—originally built by Williams Pipeline in 1928—and renames it The Bowstring.